As a hair stylist, we are often asked the same question, “What is your favorite thing to do?” Most often the person inquiring is assuming you are going to answer cutting, coloring or something else to do with the act of doing hair. While that is such a fun part of the job, it isn’t what drove me to the beauty industry.
My favorite part of hairdressing, is the guest feeling beautiful, more confident, or vibrant at the end of the service. They radiate a smile from within and sometimes even shed tears of gratitude. To be able to work with your hands on something physical, in order to make that happen to someone internally is the greatest joy. That is one of the most significant things that has propelled me throughout my career.
Recently I had an experience with a guest, that really took me by surprise. This woman had come in with a voucher for a haircut service. She seemed reluctant to “be sold”. I was sensitive to that and I gave her the very best haircut experience that I know how. She softened throughout the service and then started to ask about our offerings with color and pricing. I told her some of our prices and said, “Oftentimes women feel that it has to be all or nothing with their hair, regarding if they can afford to maintain a look. There are so many ways to stay within your price range, and still feel beautiful, and that is very important to me.” I mean this!
I didn’t think anything more of it and continued to blow dry her hair and chat with her about her life and family. Somewhere towards the end of the service she stopped me and told me, “This has been the best experience. I am so glad that I found you. I love my hair and I just wanted to tell you that no one has ever told me that it is important for them to stay within my budget, and that means a lot to me.” It made my heart nearly explode! I told my very best friends about the experience, and was buzzing from it for the rest of the week.
That experience has opened a window for me. I see now that other customers need to be told, not only shown, just how we run our business here at Scisters Salon. When Melissa and I went to business school, and through all of our continued education, there is this topic that always comes up, differentiation. How are you as a business going to differentiate yourself from the competition? Let me tell you...
We appreciate you. We respect you, and we are ultimately here to serve you.
I am grateful to be able to keep the doors of my business open, to support my staff and their lives outside of the salon. I appreciate you for helping that dream come to fruition and for supporting it. With each choice you make to spend your hard earned money with us, you are helping us to create more smiles and more beauty.
I respect your ideas of beauty. I respect your decisions about how much money you are willing to spend on service and take home products. I am willing to work with you to provide you with the very best options within that price point because my mission is to serve. Showing someone respect has rarely served me wrong. When we start service with the goal of making you feel confident, our hope is that our financial success just follows. This isn’t everyone’s model in business, but it’s ours, and we hope you can feel it when you walk in the door.
People often comment, “It feels so good in here” or “I love your environment”. I like to think that they are feeling all our good intentions!